Amy Ziff is the founder and executive director of MADE SAFE®, America’s only nontoxic certification for household products. She pioneered the Made With Safe Ingredients™ Screening Process and Toxicant Database, creating one of the most rigorous human health safety standards marketing existence and ways for companies to publicly promote and track their sustainability efforts. In addition to being an ingredient expert, Amy is a seasoned entrepreneur and award-winning brand marketer.
With GOOD HOUSEKEEPING and Hearst Amy launched the #raisethegreenbar Summit in 2017, designed to inspire corporate innovation around sustainability and health. Ziff was recently named a “Woman to Watch by WELL Insiders and Made Safe was named Nonprofit of the Year at Shiftcon in 2018. She also writes about the chemical world we live in and speaks at events around the world.