Dr Adrian von Mühlenen
Dr. Adrian von Mühlenen is responsible for Veeva’s digital product compliance strategy in Europe. In this role, he partners with chemical and consumer goods companies to help them develop future-ready digital augmented operating models that transform product compliance into a competitive edge. Adrian is a microtechnology engineer and holds a Ph.D. in materials science. In previous roles at BASF, he has developed printed electronics in an R&D organization for international customers, conceptualized sustainable dynamic solar control glass and daylight management for buildings, and driven the digitalization and plausibility of safety data sheets in BASF's business incubator. As a product owner in Catena-X, Adrian has founded and managed a team with members from different companies to discover and develop the digital product passport (DPP) on the subject of the battery as a "battery passport".