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Speaker profile

Wim De Veirman

Wim De Veirman

Co-founder & CEO, The Cookware Company

The Cookware Company have changed the way people cook when we introduced the world to healthy ceramic nonstick in 2007. Since then, we’ve redefined nonstick, refined our processes, and revolutionized the cookware industry. In 2007, we introduced the world to GreenPan™ with Thermolon nonstick - the original healthy ceramic alternative. Instead of plastic, our coating starts with sand. Thermolon™ is the first alternative to traditional nonstick coatings, the first plastic-free nonstick, and the first nonstick coating made without PFAS, PFOA, lead, or cadmium. In less than 15 years, we’ve become the leader in healthy nonstick cooking.